The Psychology of Colour

Choose Paint Colour According to Gender, Appetite, Mood

Interior Paint to Inspire Certain Moods when you set out to paint a room, why not base your paint colour choice on discoveries made in scientific research? Experts say that how we see colour is a matter of high science, as photoreceptors in our retinas translate various wavelengths of light energy into colours. Then there is the way people process colours, which is complexly bonded with our emotions.

A huge amount of research has revealed some consistent answers to such things as which colours do the genders prefer, what colours increase the appetite for food, what emotions do various colours evoke, and even what changes are there in colour preferences as people age?

Colour and Gender Preference

While not everyone falls into line with the findings, various studies have come to consistent conclusions as relates to which colours the sexes prefer. This information can be helpful when trying to reach a compromise as far as paint colours for interior walls. Since what men like is not necessarily the same as women, an awareness of gender preferences can help frame rational arguments and promote greater understanding.

•Female favourites are: Blue, purple, and green

•Male favourites are: Blue, green, and black

•Least favourite colours for females are: Orange, brown, and grey

•Least favourite colours for males are: Brown, orange, and purple

There are obvious points of agreement between the genders, and the strongest point of disagreement involves purple, which is a favourite among females and a least favourite colour among males.

Among the many gender differences related to colour, here is one additional scientific finding: Compared to women, men tend to prefer stronger chromes. A colour’s chrome is the measure of how intense or pure the colour is or how saturated.

Colour and Emotional Responses

Saturation and brightness have a lot to do with emotional responses that people have to colour. Energy levels are increased by stronger chromes, according to experts. Bright colours are a source of greater visual pleasure. The following are some colours and emotional responses that have been identified with them, which can be helpful when trying to create a certain mood or dynamic in a room you are planning to paint:

•Improved focus: Yellow (but don’t use yellow as the main colour, or the result can be restlessness)

•Increased appetite: Yellow

•Energizing and Stimulating: Red and Orange

•Soothing to the nerves: Blues, Greens, and Purples

•Uplifting: Red, Orange, and Yellow

•Calmness and serenity: Cobalt Blue

•Improved communication: Turquoise and Pastel Blue

•Promote improved sleep: Green, Blue, Gray, and Purple (all cool colours)

•Improved academic performance: Green, which is associated with growth and calm

Colour and Age Preferences ..Paint Colour Selection

There are certain colours associated with age preferences that show a consistent popularity throughout life, though blue is the only colour highly favoured by people of every age. Green is popular through age 50. Purple is very popular from age 19 through 69. Red is popular with people of every age except 70 and older.

This brief overview of colour and science can become welcome information for anyone experiencing the common dilemma of deciding on an interior paint colour. Our paint professionals are also available to provide tips, because they have gained a lot of insights through their experiences.

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